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With all the technological advances over the past ten years, it is not uncommon to expect a certain level of immediateness when making a purchase. Automation and digitalization were supposed to streamline everything, right? Well, they have, and there's no better example of that than the evolution of Live Chat functionalities currently being optimized on websites,...

Owning a construction business comes with its own unique set of challenges.  One of those challenges is how to market and grow your business year after year.  As the peak season comes to an end, income slows, making owners curious about ways to grow their revenue while increasing efficiencies.  Strategically utilizing the off-season to focus…

With an enormous amount of educational content available online, it becomes incredibly important to attract and retain potential clients’ attention.  So how do you make a potential client want to learn more about your products and services or hire you to complete their construction project?  Many business owners have found that producing video content to…

Marketing initiatives are an essential piece of every successful business growth strategy. They are the vehicle that educates and informs the consumer. Without marketing, your

The world of blogging has become crowded.  Contractors who once had very little to say online are now filling page after page of their website with optimized blog content for the world to read.  Additionally, it is common to repurpose each blog into multiple social media content pieces. Stacking those content pieces builds interest from…

Long-term business success depends on your organization’s ability to create a simple and enjoyable experience for the customer.  That experience starts the moment they start researching your organization and ends at project completion.  Along with fair pricing and quality products, customer service is a critical piece of the customer experience.  Until most recently, contractors have…