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Preparing for Growth: How to Market Your Construction Business During the Off-Season
October 19, 2020

Owning a construction business comes with its own unique set of challenges.  One of those challenges is how to market and grow your business year after year.  As the peak season comes to an end, income slows, making owners curious about ways to grow their revenue while increasing efficiencies.  Strategically utilizing the off-season to focus…

Video Marketing Basics for the Digital Contractor
October 12, 2020

With an enormous amount of educational content available online, it becomes incredibly important to attract and retain potential clients’ attention.  So how do you make a potential client want to learn more about your products and services or hire you to complete their construction project?  Many business owners have found that producing video content to…

Digital Media Tactics: Who Are You Marketing To?
October 5, 2020

Marketing initiatives are an essential piece of every successful business growth strategy. They are the vehicle that educates and informs the consumer. Without marketing, your

Easy Ways to Attract Pavement Owners to Your Construction Blog
September 28, 2020

The world of blogging has become crowded.  Contractors who once had very little to say online are now filling page after page of their website with optimized blog content for the world to read.  Additionally, it is common to repurpose each blog into multiple social media content pieces. Stacking those content pieces builds interest from…

How Contractors are Improving the Customer Service Experience with Digital Marketing
September 21, 2020

Long-term business success depends on your organization’s ability to create a simple and enjoyable experience for the customer.  That experience starts the moment they start researching your organization and ends at project completion.  Along with fair pricing and quality products, customer service is a critical piece of the customer experience.  Until most recently, contractors have…

3 Ways to Use Social Media to Grow Your Construction Business
September 17, 2020

With millions of active daily users on social platforms, there is no doubt the use of social media can be an effective marketing and sales tool for contractors.  Some are having a hard time understanding how social media can get them more work, however, mainly when a low-bid process typically defines project awards. When a…

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