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Do you use customer reviews as social proof of consumer satisfaction with your products or services? Social proof is a tremendous driver of consumer purchases, making “Review Marketing” a valuable part of many organizations' sales strategies. Review marketing is a relatively new term that is gaining traction amongst the digital marketing community. Like all marketing initiatives,...

Social media offers businesses the incredible opportunity to digitally connect with a target audience and nurture those potential clients into customers. No matter where your business location is, you can use social media to generate brand awareness, uncover leads, develop sales, and grow revenue. Social media marketing starts with a firm understanding of how, when, where,...

With all the technological advances over the past ten years, it is not uncommon to expect a certain level of immediateness when making a purchase. Automation and digitalization were supposed to streamline everything, right? Well, they have, and there's no better example of that than the evolution of Live Chat functionalities currently being optimized on websites,...

Owning a construction business comes with its own unique set of challenges.  One of those challenges is how to market and grow your business year after year.  As the peak season comes to an end, income slows, making owners curious about ways to grow their revenue while increasing efficiencies.  Strategically utilizing the off-season to focus…

With an enormous amount of educational content available online, it becomes incredibly important to attract and retain potential clients’ attention.  So how do you make a potential client want to learn more about your products and services or hire you to complete their construction project?  Many business owners have found that producing video content to…

Marketing initiatives are an essential piece of every successful business growth strategy. They are the vehicle that educates and informs the consumer. Without marketing, your