Whether you have an established business or you’re launching a fresh startup, a robust online presence is critical in today’s digital world. Digital marketing not only allows you to promote and sell your products and services, but provides platforms where you can cultivate relationships and grow your brand identity.
Great content is king and the number one ingredient for a successful digital marketing strategy. Here are three ways you can expand your content and ensure your business stands far above the competition.
1. Highlight Your Team
Social media, by definition, is a social experience; you must offer content that allows your target audience a glimpse into the human element of your business.
Featuring your business’s culture opens a wealth of opportunities for entertaining and highly personalized content. The soul and quirks of your employees, the core values that drive their success every day, and the fun spontaneity that occurs through the course of running a business all contribute to your brand experience.
Employee-focused content humanizes your business by making it more accessible to your audience. Here are some fun and engaging team-highlight ideas:
- Behind-the-scenes looks
- Employee features or highlight reels
- On-the-job features
- Throwbacks showcasing your team members during their youth
- Fun video prompt compilations, including trivia facts, hometown insights, “meet my pet,” current reads, glimpses into their family life, favorite after-work hobbies—the possibilities are endless!
We’ve all seen those mundane corporate accounts that solely focus on posting blog links, stock images, and the occasional piece of curated content. And we hear crickets.
Don’t miss out on the unique opportunity to meaningfully connect with your audience—and be sure to have fun while doing so!
TIP: Compound the exposure of your business’s content by tagging your employees and ensuring they share the posts and stories to their own platforms.
2. Answer Your Customers’ Top Questions
High-quality content not only allows you to connect with your audience but provides value and helps you to cultivate that all-important trust factor.
Establishing your business as an industry expert and a “go-to” source for information is critical in digital marketing.
The best way to accomplish this is by mimicking your audience’s mindset. For example, what are some of the most common questions your clients ask? What are they likely to Google? Who are they, what are their pain points, and how can you offer practical information to help make their lives easier?
Once you’ve answered these questions, you can begin crafting valuable content that your potential and current clients will appreciate. Some examples include:
- A YouTube video series that tackles your clients’ most common questions
- Live Q&A sessions with your audience
- Case studies and client interviews
- Instructional infographics and fun video animations
- Video prompts that share specific, real-life examples of common problems and how to solve them
The common denominator across your content should be the value they provide and the robust solutions your business offers.
TIP: Don’t ignore YouTube Channel development—it’s one of the most lucrative and highest performing platforms! Contact us to learn how to capitalize on YouTube development and opportunities.
3. Embrace Collaboration
Since social media is indeed a social experience, it only follows that collaboration is a key component of successful content. Collaborative posts (and stories) significantly boost your visibility and perform exceptionally well in the algorithms.
Examples of collaborative content include:
- Client and subcontractor interviews
- Joint Q&A sessions
- Guest posting and mutual promotions
- Sponsor and influencer partnerships (excellent exposure for product-based businesses)
At Lead Revenue, we offer advanced content creation and management; our team of experts will dedicate themselves to capturing and amplifying your company’s voice and personality. We combine cutting-edge strategies with unparalleled content production and management. Not only will we work with you one-on-one to craft robustly optimized written and visual materials, but we’ll help you develop, launch, and manage a competitive yearly marketing plan to set your business up for success!
Schedule a free consultation to see how we can lead your digital marketing efforts from conception to creation to conversion. Let’s create content that your audience will love to engage with!
