If your business runs a product line, ambassadors are a must for spreading brand positivity, advocacy, and awareness. In today’s digital world, organizations need to reach their customers beyond traditional advertising techniques. This is where brand ambassadors or “influencers” can become an invaluable marketing asset.
Ambassadors are commonly regarded as the “faces” of a brand; these individuals have built digital networks and cultivated trust and credibility with their audience. As ambassadors, they will promote products through word-of-mouth marketing or by discussing a brand on their blogs and social media channels. As you can imagine, this is an efficacious marketing tactic for reaching your target audience and getting the word out about your business.
Generally, there are two kinds of brand ambassadors:
Internal: employees, investors, partners, etc. These people have a direct tie to the business. They have first-hand experience and knowledge about the products and internally represent the business’s culture and values.
External: customers, users, influencers, fans, etc. These individuals don’t work for the business, but they have direct contact with it. Oftentimes they have used the business’s products and experienced its value.
Below are 4 benefits of hiring and recruiting brand ambassadors to promote your product lines.
1. Brand Ambassadors Humanize Your Business
Brand ambassadors provide consumers with what they’re looking for: honesty and authenticity.
They have spent time building relationships through their social channels and blogs; their followers recognize them as trustworthy authority figures who they’ve come to know on a personal level. By attaching your products to these individuals, your business is given a face and personality that users can identify and interact with.
2. Brand Ambassadors Increase Traffic to Your Website
When brand ambassadors discuss your products on their social channels, they will often provide valuable backlinks and referrals to your business’s website. These can result in powerful and high-converting sales leads.
3. Brand Ambassadors Publicize Your Business and Get the Word Out
With ambassadors, businesses have reliable sales representatives who will actively promote and recruit for their brand.
Word of mouth is one of the most influential forms of marketing; every time a brand ambassador mentions your business, you receive valuable publicity, build social proof, adopt their followers, and cultivate trust with your target audience. This is an incredibly cost-effective way to expand your reach and influence across the digital landscape!
4. Brand Ambassadors Support Your Customers
Brand Ambassadors can act as the middleman between your business and customers.
Consumers are often reluctant to try a new brand they aren’t familiar with; they tend to ask a lot of questions before taking the plunge. Brand ambassadors will not only provide answers to their burning questions but reassurance in your brand. This advocacy helps promote and protect your business’s reputation.
Lead Revenue will Advance Your Brand
Branding is a cornerstone of digital marketing. At Lead Revenue, we go far beyond our competition by not only implementing proven SEO practices but through the depth of our involvement in creating highly customized content for your business. With 20+ years of experience, our team will dedicate themselves to capturing and amplifying your company’s voice and personality.
A well-developed social presence will attract brand ambassadors to your business and help you forge valuable digital connections. We can assist you in vetting ambassadors and social influencers to ensure your digital marketing strategy fits your vision and leads to your goals.
Ready to get started? Schedule a free consultation to see how we can significantly boost your leads and help your brand become both unforgettable and unstoppable.