Did you know that social media marketing is one of the most cost-effective and powerful ways to generate quality leads?
Social media benefits both B2B and B2C marketers with opportunities to identify and directly target your audience. You can also utilize social platforms to increase brand awareness and loyalty, drive traffic to your website, and build a like-minded community around your business.
1. Lead Magnets
Offering helpful free content is an excellent way to capture high-quality leads. Your target audience will not only be incentivized to share their information with you, but will “sample” firsthand the value your business provides.
Lead magnets are simply a free tool or piece of content your followers can download in exchange for their contact information.
These could be anything–eBooks, webinars, whitepapers, discount codes, templates, or case studies. Get creative, and offer content that showcases your business’s solutions while drawing the user in.
2. Build and Share Social Proof
Clients are much more likely to purchase a product or service after reading or watching a testimonial that demonstrates how a business has helped them.
Acquiring social proof significantly builds your credibility, extends your reach and visibility, and connects you with past and future clients in a meaningful way.
Testimonials aren’t the only way to go. Other examples of social proof include:
- online reviews on Google, Yelp, and Facebook
- case studies
- client interviews
- before-and-after videos and photos
- influencer or brand ambassador marketing partnerships.
PRO TIP: When posting social proof to your platforms, always include a photo or video to boost your engagement and algorithm visibility. Also, focus on collecting testimonials from a story-telling angle; this personal approach will bring that all-important human element to your business while providing your audience with something to connect with emotionally.
3. Create Targeted Advertisements
Launching paid advertisements targeted at your audience demographic is highly effective and provides an outstanding ROI. Featuring a limited-time offer and exclusive time-sensitive discounts on your services and products will incentivize your audience to take action.
4. Follow the 80/20 Rule
Social media is designed to be social, and it functions best when it’s used for cultivating relationships and human connections.
The 80/20 marketing strategy is a good rule of thumb.
Directly promoting services and products should not be your primary objective on social media. Only 20% of your posts should overtly advertise, and even then, it’s crucial to exercise sensitivity.
Remember: your audience doesn’t want to be bombarded with promotional material while scrolling through their feeds and looking at photos of their new nieces and nephews. They want to connect and socialize. They want to be inspired and entertained. So produce engaging content that allows them to connect with you and your business in a meaningful and thought-provoking way.
Content is king, and the #1 method for establishing your business as a frontrunner in your industry.
Lead Revenue will Take Your Marketing Efforts from Conception to Creation to Conversion
Lead Revenue brings a digital playbook to your business that is unparalleled. With over 20+ years of experience, we have an in-depth understanding of what it takes to scale businesses digitally, regardless of the industry.
In addition to our cutting-edge, technological know-how, we bring unique digital sales expertise to the table. We help businesses drive leads, increase traffic, and generate more sales with our state-of-the-art arsenal of highly advanced, technologically savvy tools.
Our team of experts will dedicate themselves to optimizing your social platforms while creating content and advertisements that will produce high-quality leads.
Ready to establish your business as an industry frontrunner? Schedule a free consultation to see how we can boost your leads, increase your website traffic, generate more sales, and help your business become unforgettable.
