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A common complaint from business owners is that Google confuses them. Regardless of how much time, energy, or money they spend on researching Google’s algorithm

To be successful in the ever-changing digital marketing world, you need to know what tactics and strategies make your business stand out. Marketing efforts that

Do you use customer reviews as social proof of consumer satisfaction with your products or services? Social proof is a tremendous driver of consumer purchases

Social media offers businesses the incredible opportunity to digitally connect with a target audience and nurture those potential clients into customers. No matter where your

With all the technological advances over the past ten years, it is not uncommon to expect a certain level of immediateness when making a purchase