The world of blogging has become crowded.  Contractors who once had very little to say online are now filling page after page of their website with optimized blog content for the world to read.  Additionally, it is common to repurpose each blog into multiple social media content pieces. Stacking those content pieces builds interest from…

Long-term business success depends on your organization’s ability to create a simple and enjoyable experience for the customer.  That experience starts the moment they start researching your organization and ends at project completion.  Along with fair pricing and quality products, customer service is a critical piece of the customer experience.  Until most recently, contractors have…

With millions of active daily users on social platforms, there is no doubt the use of social media can be an effective marketing and sales tool for contractors.  Some are having a hard time understanding how social media can get them more work, however, mainly when a low-bid process typically defines project awards. When a…

As more and more consumers jump on the digital bandwagon, it is safe to say that social media is here to stay.  Why has social media become so consuming?  Some point to the fact that it is immediate. As consumers, we WANT everything NOW.  Additionally, social media provides the consumer with a behind the scenes…

Consider what would happen if Facebook, Instagram, LinkedIn, and Twitter all decided to shift their business strategy, requiring you to pay to use their platforms.  How quickly would your social initiatives on those platforms change?  Even more frightening of a thought would be to exit those platforms completely, losing access to all those “followers” you…

“Google it.”  Be honest, how many times have you heard that phrase or said it to someone else.  Google is the go-to resource for information and education.  Want to know how to best seal your driveway, just Google it.  Want to know how to develop a PowerPoint for your next board meeting, just Google it. …

Take a moment to think about the last time you searched online for a product or service.  You likely selected the top search result and clicked it to see if the website you selected answered your question. Within the first few seconds of arriving on a web page, most people can decide if the website…

The use of digital marketing within the business sector has exploded over the past decade. Retail, health, entertainment, and even the legal industry have embraced digital marketing, using it strategically to gain brand awareness on a global scale. Unfortunately, the construction industry has been slower to latch on to the capabilities of digital marketing, with…

Construction is an industry with an aging workforce.  Each year, we lose front line employees, skilled transportation officials, industry vendors, and iconic thought leaders to retirement.  As much as we would like to think we’ve got their shoes filled; we do not.  Professional growth in construction is primarily through on the job training, with the…

Over the past decade, the way buyers consume information, select brands to follow, and make purchases has changed.  Where the use of off-line marketing tools like printed advertisements or phone calls were once effective, those antiquated marketing strategies have been replaced with digital marketing.  What is digital marketing?  To some, the term is a bit…