Organic reach refers to the number of people who view your content through unpaid distribution, i.e. without the backing of a budget or paid advertising. This metric includes users who’ve seen your posts in their News Feed, Stories, or simply by browsing your page. These posts “live” on your company’s social page and are visible to your followers or direct audience without paid promotion.
In this ever-growing digital age, understanding how to consistently extend your reach through organic content is critical.
Incorporate the following tips to get the most out of your organic reach and ensure your business remains competitive on social media.
1. Develop a Content Strategy
If you want your organic content to engage and perform well, you need to put time and thought into its development. Start by reviewing your business’s goals and pinpointing your target demographic’s wants, needs, and pain points. You won’t grow your reach or capture engagement through overt promotions; instead, tell your business’s unique story and deliver its vision through personalized, entertaining, and thoughtful content.
Not sure where to start? Visit our blog articles to learn more about social media marketing and content strategy:
2. Focus on Delivering Value
Successful organic content offers its followers value. A business may share a motivational quote or story. They might post an entertaining video that makes you either laugh, cry, or inwardly reflect. Or they may present an opportunity for you to connect with like-minded members of your community.
A good example is the explosively popular apparel brand GymShark. By partnering with influencers and posting workout videos for their audience, GymShark has established themselves as a fitness authority and a viral e-commerce brand. Their content attracts users to their page while simultaneously building loyalty and trust in their label.
3. Call for Engagement and Engage First
Sometimes you just have to ask!
Prompt your followers through questions to start conversations in the comments section. Ask them to share your content or tag their friends. Posted a recipe or a helpful how-to video? Ask your followers to “save” the post for later. The more engagement a posting has, the higher it will rank in the platform’s algorithm, thus increasing your organic reach exponentially. And always bequick and responsive to any comments, shares, or DMs that you receive.
Businesses often forget the importance and effectiveness of engaging first. Follow popular hashtags related to your products and services, and comment on the trending posts. Share content that complements your business or aligns with its values (i.e., curated content). Act like a human — sign off replies with your name. Joke around with your audience. Ask questions, and spark conversations!
By actively interacting with other pages and people, you’re building a healthy ecosystem through which your content can thrive. After all, social media is designed to be social!
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