The Five Elements of a Successful Product Page

Social media advertising and search engine optimization (SEO) are powerful tools for driving people to your website. However, if you want to generate a positive return on your investment, you’ll need to convert those visitors into paying customers.

A collection of strong product pages will help you maximize those conversions.

But what exactly does a successful product page look like? Generally speaking, they contain the following five elements:

1. Descriptive Titles

When creating titles for your product pages, avoid using short, vague terms, such as:

  • Power Drill
  • Toyota Corolla
  • Refrigerator
  • Baby Formula

Instead, use lengthier, more descriptive titles like:

  • Dewalt 20V Cordless Power Drill – Yellow
  • 2021 Toyota Corolla Hybrid LE – White – Used
  • Frigidaire Stainless Steel Refrigerator – 10.1 Cu. Ft.
  • Gerber Baby Formula – 0-12 Months – 12.7 Oz.

These descriptive titles ensure customers understand exactly what your business sells – making them much more likely to move forward with their purchase.

As an added bonus, these titles will also make your products more visible on search engines.

2. High-Quality Images

If a customer visits a product page and finds a collection of poorly lit, low-resolution photos, they are unlikely to make a purchase. They might even think the quality of the images is a reflection of the quality of the product.

If you want to entice people to place an order, you need high-quality images. The Lead Revenue team recommends following these tips when creating your product pictures:

  • Use a Plain Background: A busy background will distract visitors from the product.
  • Use Plenty of Lighting: People want to see your product. Make sure it’s not hiding in the shadows!
  • Retouch Your Images: Your photos are unlikely to be perfect straight away. Don’t be afraid to spend some time touching them up before you upload them.

When uploading your images, don’t forget to add alt tags for added SEO benefits!

3. Detailed Product Overview

Before they buy your product, your visitors will want to know a little more about it. The best way to provide them with this info is by adding a product overview (or description) to the page. 

In most instances, that overview should contain:

  • A list of the product’s key features
  • Warranty information (if applicable)
  • The dimensions of the product, and
  • The size and color of the product

If you want to go the extra mile, you can even include a comparison between the product and a competing product in the overview.

4. A Live Chat Tool

Your visitors may have some questions about your products before they place an order or come to your shop. Make it easy for them to get the information they want by adding a live chat tool to your product pages.

Ideally, you should try to find a live chat tool that offers:

  • 24/7 coverage
  • Experienced operators, and 
  • A customizable design

Lead Revenue’s Live Reply tool provides all of these features and more! Contact us today if you would like to learn more about it! 

5. Customer Reviews

Your customers may want to know what other people thought of your products before they move forward with their purchases. For this reason, we always recommend dedicating a section of the product pages on your site to reviews.

This section will serve two main purposes. First, it will allow users to read testimonials about the product. These testimonials will reassure them about the quality of the product and entice them to place an order.

Second, the reviews section will give you the ability to respond to customer issues. Your replies will show other prospective buyers that you care about your customers and their satisfaction.

Need Help Developing a High-Converting Website? Contact Lead Revenue Today!

Would you like to have a team of knowledgeable developers help you build your product pages? If so, please don’t hesitate to contact Lead Revenue. We’ve been creating high-converting sites for years, and we are ready to go to work for you!

To learn more about our services, all you need to do is give us a call at (866) 463-2928 or fill out our short online contact form. We look forward to hearing from you!

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