Google and Facebook are among the most profitable companies on the planet, they are the only ones that win big as more and more customers join the advertising trend! People are thinking they “Have” to spend money on these venues. My question to you, why are you throwing thousands of dollars in advertising to these companies when your site is converting at around 1%? Yes, that is correct, 1%. If you get 5000 visitors to your website, only around 50 of those people leave contact information through a contact form. That means that 4950 people are on your website and you never hear from them! Now let’s say you spend $5000 with Google and Facebook and drive another 3000 people to the site, sounds like a good idea! Only to find out the hard way that is a huge mistake! The conversion rates are even going farther down. Yes, on paid search, conversion goes down! Even below 1%. Paid traffic converts less than organic. This is no myth. So, my big question is WHY? Why throw good money down the drain? The problem is not your traffic.