Why Digital Marketing Is More Cost-Effective And Powerful Than Traditional Marketing

Why Digital Marketing Is More Cost-Effective And Powerful Than Traditional Marketing

The key to successful marketing is connecting with your audience at the right time and in the right place. In today’s ever-increasing digital world, your customers are all online — and that’s where you need to meet them.

There’s no way to quantify the vast number of global companies. But branding combined with strategic digital marketing are the tools that will allow you to stand apart from the crowd: They equip your company with a unique edge in this increasingly competitive market.

Digital marketing arms businesses of all sizes and niches with the tools to stand tall amongst ever the biggest names.

Continue reading to learn more about the powerful and cost-effective opportunities digital marketing offers.

Digital Marketing Allows You to Outrank the Huge Names in Your Industry

Small to medium-size businesses often struggle when competing with major brands that invest millions in television commercials and global campaigns.

Digital marketing levels the playing field.

Through strategic content creation and a well-designed marketing plan, your company can overshadow even the biggest industry players.

Here’s a list of strategic initiatives you and your marketing team can—and should—take advantage of right away:

  1. Advanced Search Engine Optimization (SEO)
  2. Advanced and professional-quality Content Creation
  3. A beautiful Website that’s optimized for desktop and mobile
  4. Influential Branding
  5. Social Media Optimization, Management, and Marketing
  6. Seasonal Marketing Campaigns
  7. Collaborative opportunities with clients, subcontractors, business partners, and more
  8. The development of “Social Proof” via Google and Yelp reviews 
  9. YouTube Channel development
  10. Podcast or Webinar development
  11. Email Marketing and Email Newsletters
  12. Google Ads and Paid Pay Per Click (PPC) Advertising
  13. An expertly designed and maintained Google My Business (GMB) page
  14. Influencer and Affiliate Marketing
  15. Tools to boost effective customer service, such as Live Chat 24/7

By implementing the above digital marketing initiatives, we guarantee you’ll quickly double your leads.

Digital Marketing is Easy to Track and Measure

With digital marketing, you have complete control over where and how you invest your efforts. You can quickly pivot from one marketing channel or strategy to the next based on real-time analytics.

Unlike traditional marketing, the performance of your digital efforts is measurable and easy to track. Click-through rates, conversion rates, engagement data, website traffic, and much more lay at your fingertips with the click of a button. You can even analyze the precise demographics of your audience!

Digital Marketing is Cost-effective with a Huge ROI

Additionally, many of the above marketing initiatives can be completed in-house and at little to no cost. For example, engaging social media content and YouTube video series can be conveniently created by and with your team—and right in your workplace!

There’s one caveat, though: You must create with purposeful intent. It’s vital that your content aligns with your business’s overall marketing strategy and echoes a consistent brand identity. The key to cultivating customer trust and loyalty lies in developing content that answers their top questions while addressing their needs, wants, and pain points.

Fortunately, digital marketing agencies like Lead Revenue can arm you and your staff with the guidance and tools you need to succeed at the highest level.

Work Side-by-Side With Professional Digital Marketing Experts

At Lead Revenue, we will ensure you get the most bang for your buck and the highest ROI possible.

Our team of experts combines innovative strategies with unparalleled content production and management. Not only will we work with you one-on-one to craft robustly optimized written and visual materials, but we’ll help you develop, launch, and manage a competitive yearly marketing plan to set your business up for success!

Lead Revenue’s advanced content creation service includes:

  • Customized, edited, and branded video optimization.
  • Customized, edited, and branded images.
  • Animated videos and images.
  • Infographic design.
  • Highly customized social media posts that speak through your business’s voice.
  • Intricately researched blog posts.
  • Ebooks to establish your business as industry experts.
  • White paper marketing.
  • Case studies.
  • And more.

No other digital marketing agency offers this dimension of value.

Schedule a free demo to see how we can lead your digital marketing efforts from conception to creation to conversion.